The birth of eco.build, a new line of products for cities with green infrastructure

Eco.build products from Italcementi and Calcestruzzi were presented at Assimpredil Ance's headquarters in Milan, attended by the representatives of construction companies, customers and designers. Final year students of the Carlo Bazzi Institute of Technology in Milan, who study construction and environment, attended the product launch online. High quality, sustainable cement and concrete have been developed to reduce CO2 emissions and create a circular economy.

“We are located in Milan, the heart of Italy, where innovative technologies have traditionally been produced and implemented, to launch a new line of environmentally friendly Italcementi and Calcestruzzi products, designed to bring new solutions to the market in line with our drive to reduce the environmental impact of our products,” stated Roberto Callieri, CEO of Italcementi - “Italcementi wants to lead change, as it has for 158 years. For this reason, our research in recent years has focused on what is a major issue for all of us today: environment. In our laboratories, with the help of a dedicated team, research is carried out and innovative products are created, it sets specific goals and offers support to companies and designers. Green building solutions will be the competitive advantage of the future.”

Actions taken by Italcementi in 2020 have reduced emissions by about 10 kg CO2 per ton of cement compared to 2019, while the goal of HeidelbergCement, an international group that Italcementi and Calcestruzzi belongs to, is to reduce CO2 emissions by 30% by 2025 in the cement production cycle, and by 2050 to produce carbon-neutral concrete intended for consumers.

“We, like all other operators in the cement sector, will need additional investments. The preliminary estimate is € 4.2 billion from now to 2050. It is clear that this is an effort that our industry cannot sustain on its own, and it will require institutional support, both in terms of regulation and investment required for this complex but irreplaceable transformation” Callieri concluded.