The enterprises of SLK Cement holding company now have their products bagged in new branded 50 kg paper bags. In anticipation of peak construction season, the sales and marketing department made a decision to implement the branded packaging to strengthen its brand’s position on the market.
There are a total of four packagings for five cement types:
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FESTMARK 500 (CEM I 42.5N);
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REALMARK 400 (CEM II/A-S 32.5R);
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BLOCKMARK 500 (CEM II/B-S 42.5N);
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FINISHMARK 400 (CEM II/B-S 32.5N and CEM II/B-S 32.5N).
Part of the intent was to simplify product identification, as well as provide additional protection against counterfeiting, as per sales and marketing director of SLK Cement, Vladimir Klementyev.
SLK Cement produces a total of 18 types of cement, including oil-well cement. The company’s products are shipped to customers bagged and in bulk by road and railway.
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